Flourish Marketing Co.

Flourish & Grow to CEO: Episode 28

Episode 28: Creating a Language That Speaks to Your Audience and Sells Your Business

Episode 28 Show Notes

What is branding but a well-crafted message aimed at your ideal client? Keeping your business message consistent and congruent is such an important part of sales and marketing efforts. And It goes on to being authentic and connect with your customers in a way they can relate to.

In this episode, Jane starts off by telling us the importance of being thoughtful about our company’s touchpoints and even about how we present ourselves to others. On the other hand, Pam shares her thoughts on language and branding on inbound marketing strategies. 

Today we discuss:

  • [01:28] Continuity and congruency in your brand. Why is it important?
  • [03:19] How to align your language across all of your touchpoints and why is it important. 
  • [12:54] Language for inbound marketing. Crafting a language that pulls people in.

Resources mentioned in this episode:

Being a CEO also means being the creative lead of the business and getting the language right is a huge part of sales and marketing efforts. With this free assessment, you can find if you are in the mindset of a flourishing CEO.

So, do you think like a CEO?

Take our free assessment now and find it out! 

And we also have something else that can help you write the perfect messages to your target! Our client avatar workbook!

Download our client avatar workbook here and start targeting your messages to the right customers. What are you waiting for?

Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has helped you think more about your language and put into practice some of our ideas to improve it!

Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section telling us what was your favorite part from today’s episode. We would love to hear from you!

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Flourish Marketing Co.
We help exceptional but under-the-radar business owners get noticed. Our mission is to transform hidden talents into thriving, well-known enterprises. With our Flourish Framework, we guide you through attracting, engaging, and retaining your ideal customers. Let us help your business flourish and reach its full potential.

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We acknowledge with respect and gratitude that we live, work, and play on the traditional and unceded Territory of the Stz’uminus First Nation. We recognize the enduring presence and deep traditional knowledge of the Stz’uminus people, and we are committed to learning, understanding, and supporting the ongoing process of reconciliation. As we share this land, we strive to honour and celebrate the rich history and culture of the First Nations with whom we reside in partnership and respect.

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