Flourish Marketing Co.

Flourish & Grow to CEO: Episode 25

Episode 25: Focus on the Outcomes, Not the Deliverables: What’s In It For Them?

Episode 25 Show Notes

Why should people buy what you sell? We know you have an amazing product and everyone should be able to see it, but people don’t buy just for the product, they do it because of the outcome. 

Engaging emotionally with your customer by showing them the transformation or the outcome they will get from buying your product is what really sells. This is why, in this episode, Pam and Jane explain how to differentiate deliverables from outcomes to use the latter to sell.

Today we discuss:

    • [01:28] The importance of focusing on deliverables.
    • [02:31] What is a deliverable and how are they different from benefits.
    • [06:38] Why do people buy what they buy? Keeping outcome in mind when selling
    • [16:20] How to succeed at a sales conversation. Getting the right client to your product.
    • [21:27] How to identify the benefits of your product.

Resources mentioned in this episode:

In this episode, we highlighted the importance of getting to know your client and their needs. If you still don’t know where to start or you would just like to refresh and expand your audience, we have created a very easy-to-follow workbook to help you better outline your client. 

Get the Client Avatar Workbook here for free!

Your client avatar is one of the many decisions you have to make when you are taking the role of CEO. Do you think like a CEO?

Our goal is to help you prepare for the rewarding work of becoming the CEO of your own successful and profitable business, so are you ready to do this?

Take our free assessment now and find it out! 

This is the first step to getting that wanted freedom! Take the assessment and tell us, do you think like a CEO?

Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has helped you think about the many benefits of your product and put them to service to all of your clients out there. 

Don’t forget to rate this podcast on the platform you prefer and leave us a comment in the comment section telling uswhat was your favorite part from today’s episode. We would love to hear from you!

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Flourish Marketing Co.
We help exceptional but under-the-radar business owners get noticed. Our mission is to transform hidden talents into thriving, well-known enterprises. With our Flourish Framework, we guide you through attracting, engaging, and retaining your ideal customers. Let us help your business flourish and reach its full potential.

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We acknowledge with respect and gratitude that we live, work, and play on the traditional and unceded Territory of the Stz’uminus First Nation. We recognize the enduring presence and deep traditional knowledge of the Stz’uminus people, and we are committed to learning, understanding, and supporting the ongoing process of reconciliation. As we share this land, we strive to honour and celebrate the rich history and culture of the First Nations with whom we reside in partnership and respect.

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