Flourish & Grow to CEO: Episode 21

Episode 21 Show Notes

We live in the era of engagement and content marketing has been growing in importance over the years, so today we focus on online content and how to create content that is engaging, thoughtful, and polarizing enough to attract and move your audience.

Pam and Jane share with us their thoughts on online interactions and how to make them more humane using content. Pam takes a look at the content sensitivity and gives us a systematic approach to brainstorming content ideas and Jane explores monetization, and some useful copywriting tips she has picked up in her career.

Today we discuss:

• [01:29] Why do you need to start creating content.
• [02:46] How to get ideas for content that fits perfectly with your brand.

• [16:20] Keep your content consistent. Find a type of content that works for you and you are able to post consistently.
• [19:33] Repurposing content, another way of making content without having to actually create it from scratch.
• [21:52] How to monetize your content.
• [25:42] Topic sensitivity. How to create content that is polarizing without being offensive.
• [29:58] Writing tricks from Jane, our amazing copywriting expert.

Resources mentioned in this episode:

Flourish+Grow to CEO is all about helping you get out of the solopreneur and gig-master role and step into the CEO’s shoes to grow your business. So we wonder, do you think like a CEO? 

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Thank you for listening to this episode of Flourish and Grow to CEO! We hope this episode has given you everything you need to start creating engaging content and taking full advantage of it!

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