Flourish Marketing Co.

Flourish & Grow to CEO: Episode 31

Episode 31: SEO: Yes, It’s Technical— But It’s Also An Important Component in Scaling Your Business

Episode 31 Show Notes

SEO, SEM, keywords, online authority are all confusing concepts to wrap our heads around the first time we hear them, believe us, we know. This is why we invited a specialist in the area to teach us how search engine optimization works and how you can scale your business by improving it. 

In this episode, Pam and Jane share mics with SEO and SEM expert Eric Seropyan from This is My South Bay. Eric specializes in both international and hyper-local SEO, helping founders, entrepreneurs, business leaders, and small business owners understand online optimization and implement effective strategies to increase conversion.

Today we discuss:

  • [01:23] Introduction to SEO and SEM expert Eric Seropyan.
  • [03:07] What is Search Engine Optimization (SEO). An easy-to-understand explanation and introduction to SEO. 
  • [04:59] What are keywords and how do they work. Understanding keyword traffic and ranking.
  • [10:58] The importance of SEO to copywriting and content creation.
  • [15:22] What is the difference between SEO and SEM and how to build up an online presence. Is it expensive?
  • [32:51] Meta tags and meta descriptions. Where are they and how to optimize them.
  • [22:29] Using backlinks and directories to build credibility on Google. 
  • [27:14] How to get good links to increase authority ranking.

Resources mentioned in this episode:

Find more about Eric Seropyan on his website. You can even get a free consultation to go over your SEO strategy with him by clicking on the Book Now button!

Some SEO tools we mentioned and use:

  • Yoast SEO – A great tool that tells you what to improve in your content to make it SEO-friendly and more captivating to your audience. 
  • SEMrush – An online visibility management platform that helps you find the most effective keywords for your business, run competitor analysis, rank tracking, and more. 

Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?

Take our free assessment now and find it out! 

Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has served as an introduction to SEO and SEM and it has helped you determine what to improve in your strategy today.

Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section telling us what was your favorite part from today’s episode. We would love to hear from you!

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Flourish Marketing Co.
We help exceptional but under-the-radar business owners get noticed. Our mission is to transform hidden talents into thriving, well-known enterprises. With our Flourish Framework, we guide you through attracting, engaging, and retaining your ideal customers. Let us help your business flourish and reach its full potential.

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We acknowledge with respect and gratitude that we live, work, and play on the traditional and unceded Territory of the Stz’uminus First Nation. We recognize the enduring presence and deep traditional knowledge of the Stz’uminus people, and we are committed to learning, understanding, and supporting the ongoing process of reconciliation. As we share this land, we strive to honour and celebrate the rich history and culture of the First Nations with whom we reside in partnership and respect.

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