Flourish & Grow to CEO: Episode 23

Episode 23 Show Notes

Growing and scaling your business. Oftentimes people think of these two as one process that happens simultaneously, but the reality is that they are separate objectives and you should create different strategies to achieve them, and, of course, track them!

In this episode, Pam and Jane offer an overview of our seven amazing pillars and the metrics you need to focus on in order to evaluate what is working and what is not in your business. They also talk about the difference between growth and scalability in a business and how to plan a strategy for each one of them.

Today we discuss:

• • [01:28] What’s the difference between growing and scaling a business? 
  • [03:14] Should you focus on growth or scalability? Pam and Jane give you some tips to find that out based on your fundamental pillars.
  • [03:30] Mindset to grow or scale your business.
  • [06:51] Vision and growth strategy.
  • [07:53] The importance of good messaging and branding
  • [09:06] Marketing metrics to be aware of on email campaigns and websites.
  • [17:10] Sales metrics you should look at to grow your business.
  • [21:28] Operations and internal metrics for productivity.

Resources mentioned in this episode:

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POP QUIZ! One question: 

Do you think like a CEO?

Our goal is to help you prepare for the hard work that is scaling your business, and this episode is all about that! Are you ready to do this?

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Thank you for listing to this episode of Flourish+Grow to CEO! We hope you’ve taken note of all of these metrics into account and you are able to check some goals in your half-year review. You are doing amazing! 

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